Friday, September 9, 2011

Consumer Awareness Campaign


The NCEEA has recently kicked off an education and outreach campaign targeted at new home buyers. The first banner and landing page connects visitors to valuable new consumer awareness materials. The new materials will drive demand for builders who choose to build ENERGY STAR! We have been working with qualified, experienced professionals to ensure that the outreach campaign is reaching the target audience: CONSUMERS!
  Outlets chosen for the campaign include billboards placed strategically statewide, information provided on the web via social media, and in print distributed at conferences throughout the state. You and your future consumer will see these materials starting in the next couple of weeks. 

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